Hello, my name is Sihina and I am

Building immersive digital experiences.

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About Me

Hi, my name is Sihina I'm from Italy and recently graduated in UX/UI Design at Norwich University of the Arts; with a background in graphic design and computer science, currently focusing on front-end development. I am passionate about digital experiences that are engaging, intuitive and accessible, combining creativity and precision to build effective interfaces and experiences.

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Skills

Prototype #1
HTML5
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CSS3
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JavaScript
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Github
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Figma
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Webflow
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Miro
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Spline
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Adobe
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Office

Featured Projects

Virgin Wines - 2024
Virgin Wines - 2024

Case Study: Virgin Wines

In our group project, we conducted a heuristic evaluation of Virgin Wines, focusing on their events, about us, and checkout pages.

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We discovered issues such as unclear headings and repetitive links, where multiple actions led users to the same page. Our plan for redesign involves simplifying these pages to create more engaging content with clear, concise text that better directs user actions.


Through our evaluation, using Don Norman's 7 Design Principles, we identified key areas for improvement. These included enhancing user interaction and adding motion or animation to make the website more dynamic. We also noted a need for clearer categorisation of information and more visual imagery to enhance user engagement.


Overall, our heuristic analysis helped us pinpoint critical flaws and devise potential solutions, aiming to improve user experience on the Virgin Wines website by making it more intuitive and visually appealing.

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To gain a complete understanding of the industry, we analysed the strengths and weaknesses of five main competitors. Our competitor research summarizes the value proposition, target audience, and an overall analysis of their website design. While there were certain downsides to the websites, we decided to focus on their strengths.


We found that the websites made good use of hierarchy and content organization techniques to make content easy to read and follow, incorporated subtle hover-over animations, and implemented smooth interactions, highlighting attention to detail and improving user experience. With respect to our findings, we focused on three main aspects:
1. Minimalistic, smooth design.
2. Focusing on attention to detail - features like interactive animations and making the overall design intuitive.

Designs we made

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To see my project more in detail, click on the links below:

Project 2 Screenshot
Project 2 Screenshot

Case Study: London Magazine 420

This project is about my initiation into the use of Adobe InDesign, an application that allows the user to layout magazines and much more.

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Given by the university as a project during my first year in graphic design, I wanted to cover a topic that is very controversial; my day spent in London visiting and photographing various people in Hyde Park in protest of 420, or Cannabis Day. As this protest has an immense density of people gathered in one place I decided to capture this day in order to witness how this day was celebrated, as where I come from there is no such event.

Using InDesign I had to learn through tutorials on the Internet and also through various lectures given to me by the university, which I thank very much. During my day in London I wandered around Camden Town and Soho, where I was attracted by the sight of different ‘Doodle Art’ around the boroughs, this sparked in me the inspiration to use it in my magazine, using photoshop as a drawing application with the brush tool.

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I am really grateful to be able to attend such an event, not only for the biodiversity and the different interactions with the various people, but also for the great day in one of the world's largest cities, which unfortunately I never had the chance to visit until then.

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Project 3 Screenshot
Project 3 Screenshot

Case Study: TravelWise - A D&AD Project

"TravelWise is a new feature for the Wise app designed to help users plan their travel expenses efficiently. It helps users budget, track, and manage spending across different countries and currencies — removing the stress from travel planning."

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To see my project more in detail, click on the links below:

Get In Touch

I'm currently available full-time opportunities. If you have a project in mind or just want to say hello, feel free to reach out!

Contact Me